Sabatini London Dry Gin, 70cl, 41.3% ABV.

Product Information

By launching their gin, the Sabatinis have also become part of a proud Italian tradition: small, family-run businesses founded in Italy that have gone worldwide.

Sabatini Gin is best described as a London Dry Gin with a Tuscan soul because it recently won the Silver medal in the London Dry Gin category of the World Gin Award 2023. The Sabatini’s passion, love for their land, and pride in their heritage resulted in the creation of this, which is a fruit of a perfect fusion of flavours and aromas. This Gin contains nine strictly Tuscan botanicals: juniper, of course, but also coriander, iris, wild fennel, lavender, olive leaves, wild thyme, also known as savoury in Tuscany, lemon verbena, and sage, the majority of which are derived from wild plants collected in the villa’s gardens. Our family roots have been set in Tuscany for generations,” says Ugo’s son, Enrico. “Despite our professional lives forcing us to live across the world, Cortona is still a common catalyst in our lives.” Italian Co-Founder Enrico Sabatini will lead the tour across India. He will meet with guests and show them the first gin that combines Tuscan botanicals and herbs with traditional London Dry Gin distilling methods in a stunning bottle that looks like the Tuscan landscape. From Tuesday, March 14, 2023, to Saturday, March 18, 2023, in Mumbai, Delhi, and Bangalore, Sabatini’s very own Co-Founder Enrico Sabatini and Mattia Lotti, Sabatini’s Global brand Ambassador, will take you through a gin-filled week filled with refreshing guest shifts and masterclasses to be-GIN summer on the right note. All about Sabatini Gin tour and more: Sabatini GinThis northern Italian region – home of Michelangelo and Leonardo da Vinci, to name just two of the many geniuses who were born and worked here – was the centre of Italian political and artistic life for hundreds of years. But its blessings go deeper, to the very ground, and show themselves in the richly flavoured herbs that blossom on the green hillsides.

It’s the story of the Sabatini family: their lives, loves and losses, told through the bounty of their land. Whatever flavour profile they chose, it was clear that Sabatini Gin had to be a truly Tuscan gin, just as they were a truly Tuscan family. So, they took inspiration from the classic Italian flavours that had made their childhood summers at the villa so magical.

Mix together Parmesan, bread crumbs and pine nuts in a small bowl. Toss some breadcrumbs and basil onto the mozzarella layer. Cover the top of the aubergine bake with the Parmesan breadcrumb mixture and bake.

Lavender, sage, fennel, thyme – these flavours and scents suffused the summer weeks brothers Enrico and Niccoló, along with their uncle Filippo, spent in their family’s Tuscan villa. Surrounded by olive terraces and gardens bursting with herbs, it was hard for the trio not to fall in love with the bright aromas of their happy family home, especially since their day-to-day lives were so far removed from the villa’s easy Italian elegance. In the end, the Sabatinis decided on an evocative blend of Tuscan botanicals: coriander, sage, lemon verbena, olive leaves, thyme, orris, wild fennel, juniper and lavender. But, even with the botanicals decided, the Sabatinis had a long way to go. Over the course of a year, they tried a dozen recipes to find the key to their perfectly-balanced Tuscan gin. Keeping the entire family involved was a challenge at times, but the Sabatinis made the effort. The Sabatini Family’s journey began in 2015, with a vision to bring the essence of Italy to the world through a unique and exceptional product. With this goal in mind, they began working tirelessly to create a gin that would represent the country’s rich heritage and culture, incorporating traditional Tuscan aromas into a classic London Dry Gin recipe.

International delivery

Enrico Sabatini, a man with a passion for gin and an eye for detail, revealed that his strategy for winning over Indian consumers involves a deep understanding of their tastes and preferences. He understands that the Indian market is diverse and complex, with a wide range of tastes and preferences, and as such, he is committed to tailoring the brand’s marketing and messaging to resonate with Indian consumers. And, thanks to Filippo’s London connections, the family had a key ally early on. Alessandro Palazzi, the legendary barman at Duke’s Bar at Duke’s Hotel in central London, home of the capital’s most famous Martini, was eager to help fellow Italians develop a gin that paid tribute to Tuscany.

Sabatini Gin is made with home-grown botanicals and distilled in London Dry Style. This combination creates a perfect balance in flavours consisting in a pleasant aroma of fresh herbaceous and lemon scent, with nuances that refer to the Tuscan countryside. India is a complex market where the distribution of premium gin from small producers has just started. We need to work using pull strategies to build a strong base with meticulous work to be done in positioning the brand; starting from the top restaurants and bars. After that we will start to work further to build brand equity with target events for the consumer as guest shifts, bartenders take over or branded events. This is a job that will take time but with the help of my distributor, we are sure that we will succeed.” As Ugo says, “Italy was built on the success of family-run businesses, some of which have gone on to be leading, international brands. Our aspiration is to do the same with Sabatini Gin – to establish it as a leading, premium brand that can connect people around the world with the wonders of Tuscany.” Saturday, 18th March 2023, 7.30 PM onwards: Guest Shift by Mattia Lotti at Daysie – All Day Casual Bar, Bangalore.As Filippo says, “The gin is a tribute to our homeland. Everything started there, and this gin brings us there.” Thursday, 16th March 2023, 8 PM onwards: Guest Shift by Mattia Lotti at The Library Bar at The Leela, Chanakyapuri, New Delhi. As the Sabatinis got to know more about gin, trying the best spirits from around the world, they started seeing connections between the botanical flavours they loved in their G&Ts and the scents and flavours they remembered from their childhood breaks on the estate. Slowly but surely, an idea came to them.